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Book Marketing from A - Z
edited by Francine Silverman

Book Marketing from A-Z contains the best promotional strategies of subscribers to Book Promotion Newsletter. The book is in alphabetical order for ease of use - A for Advertising, B for Book Signings - all the way through Z for Zero Promotion - when the book sells itself.

Not all promotions go well, of course, and chapters such as "Gimme A Break!" and "Discrimination" reveal the downside of authorship.

"If you have ever wondered what other writers do to be successful, Book Marketing A-Z is the book you've been waiting for! Compiled by author Francine Silverman, you'll hear the voices of authors of all different genres on what works and what's a bomb. No more guessing how the "other guy" does it. The information every writer needs is just a page away."
Cynthia Brian, NY Times best selling co-author of Chicken Soup for the Gardener's Soul (HCI 2001), author of Be the Star You Are! (Ten Speed Press 2001) and The Business of Show Business (Starstyle Productions, 13th ed 2002). www.star-style.com

Book Marketing from A-Z was published by Infinity Publishing in March 2005.

To order, click here  Infinity Publishing  or here (if you must) Book Marketing A - Z at Amazon

What Others are Saying...

Book Reviewers  (See below for readers)

"The nice thing about the book is the format - it's not just names and addresses, but a brief personal narrative visit with a number of real writers, people like you and me who have experienced the glory and the gory side of pushing a product," Barbara Scott, Curled Up Reviews http://www.curledup.com/bkmarket.htm

"This book contains everything a new (or even experienced) author needs to begin marketing...Authors might be surprised to learn that there are many free things they can do to market their books!" Jeremy Hoover, Hoover Reviews 

"We recommend all serious writers buy this book, read it cover to cover, and keep it at hand to refer to often. We rated it a solid four hearts." Bob Spear, Publisher and Chief Reviewer, Heartland Reviews http://www.heartlandreviews.com/Writers_Books_Apr05.html

"I just finished your book! It was an absolute page-turner and I simply couldn't put it down. As an author, I found myself taking notes, underlining names, as well as making a long list of publishers, writer's website, etc....I also subscribed to some very helpful newsletters. The drawback? It left me hungry for more. This is a book you'll definitely want to keep on your reference shelf. Highly recommended for authors who want to successfully market their books." Mayra Calvani, reviewer and author - http://www.review-books.com

"Book Marketing from A-Z saves the writer precious time, as it is really a concise guide to Book Marketing, easy to search and unique in its kind...It is an original book that is not only practical, but encouraging as well; a book that deserves to be read cover-to-cover!" Liana Metal - Click "Reviews" at http://lianametal.tripod.com

"I have read and reviewed a number of really good book promotion and marketing books; however, Book Marketing from A-Z covers a wider variety of genres and media types with more promotional ideas than all of the others. Any author, newbie to experienced, will find dozens of ideas to suit his or her particular needs and circumstances. I suggest reading this book with a pad of post-it notes handy, for book marking the most relevant hints." Tami Brady, Blether - http://blether.com****10/10 Rating ("A truly exceptional read...")

"There are literally thousands of "how to" books for writers and authors. Every once in a while, a book arrives on the scene that far surpasses all of the others. Book Marketing from A-Z is one such book...This is the tool that authors lost in the "ever confusing, marketing world" have been waiting for...Well written and professionally presented, this book is highly recommended." Shirley Roe, AllBooks Review - http://www.allbooksreviews.com

"'Book Marketing from A-Z' is extremely readable, presenting fresh ideas and success strategies in quick snippets that are easily digested...You can read 'Book Marketing from A-Z' cover to cover or use it as a reference guide. Either way, you will look at book marketing from a totally new perspective and come away with many new and interesting ways to make your book stand out on the shelves." Michael Meanwell, Enterprising Writer - http://www.enterprisingwriter.com/articles57.htm

"Wouldn't it be wonderful to get together with over 300 authors to learn their successful techniques of book promotion? Thanks to Francine Silverman, it's possible to do just that...Based on the truth that book promotion is the author's responsibility, these valuable tips should improve the sales of books in any genre...Besides being informative, the book is fun to read. The voices of all these authors fill the pages with wisdom, wit and warnings." Joyce Handzo, In the Library Reviews - http://www.inthelibraryreview.com

"As one who hears the heart-cry of countless unknown authors, I cannot recommend this book highly enough. This work will be a Godsend to you; an author's Bible that you will refer to time and time again; one that will help join you with the reader that is awaiting your hidden treasure." Shirley Johnson, Senior Reviewer, MidWest Book Review http://www.midwestbookreview.com

"Just thumbing through this book creates a rush of excitement as you begin to envision new ways to sell more books. What a variety of creative ideas!" Patricia Fry, president of SPAWN (Small Publishers, Artists and Writers Network). Click "Book Reviews" at http://www.spawn.org/spnews.htm#book%20reviews

"Freelancers, journalists, travel writers, business experts, poets, fantasy and science fiction, thrillers and romance, children's and young adult, each genre, subject, and publishing area is addressed by authors who have been there, done that, and reach out with a helping hand extended through Ms. Silverman's "Book Marketing from A-Z." Charlene Austin, founder/moderator of Writers and Readers Network.
http://www.writersandreadersnetwork.com/html/bmfaz.html

"Most of the books I've read on this topic have been well researched, with easy to follow, helpful suggestions. Francine Silverman, more editor than author on this project, has produced a book whch is unique in its approach, even in this suddenly crowded market...the book is full of information which is often novel, and almost always interesting, because in the context of an actual experience." Maggie Ball, The Compulsive Reader
http://www.compulsivereader.com/html/modules.php?op=modload&name=News&file=article&sid=916

"The book is more than just a marketing manual; it's a testament to the power of persistence and diligence. I get annoyed with all the tireless skeptics claiming that 'it can't be done,' especially in the area of marketing self-published books. Many authors in Book Marketing from A-Z prove not only that it can be done, but that it has been done - successfully - across the board. In the process, they tell exactly how they did it. That's exciting stuff!...for all us...self-published and traditionally published authors alike." Lana Jordan, reviewer and author Lemon Drops Press http://www.lemondropspress.com/marketing.htm

"Francine Silverman's comprehensive and readable new book is aimed at authors such as these who have poured their hearts into their books and then find that they are obliged to try to sell it themselves...This is an interesting and for many people a valuable book." John Walsh, Book Pleasures
http://www.bookpleasures.com/Lore2/idx/0/1383/article/Book_Marketing_from_AZ.html

"I personally haven't seen another book like this on the market and in the writing world you need to know how to market or what to do to market your own books. A-Z will do just that and more. I think it's a must on every writer's bookshelf." Misty Wright, Writers Unlimited - http://www.writersunlimited.com/reviews3/book_marketing_from_a_to_z.shtml

"I'm one of those writers who are afraid of people and find promotion and publicity quite difficult, so the subject is a bit daunting. Yet by the time I got halfway through I was voraciously reading each entry in its entirety and feeling all fired up on the topic. There are just so many great ideas in here that it's hard not to get your imagination going.". Heather Grove, Burning Void Reviews - http://www.burningvoid.com/review/2005/bookmarketingatoz.php

"...before you spend thousands of dollars on a marketing campaign, invest about twenty bucks and get this book! It's a great place to start for one key reason - over 300 published authors share nuggets of wisdom. This isn't just theoretical stuff. What you'll find here comes directly from experience." Graciela Sholander, Dream It Do It Amazon

"As many experienced writers know, both self-publishers and authors who have sold to the big houses each benefit from marketing their literary wares themselves, and it is difficult to think of a better way to begin that journey than with the trusty pages of this deceptively powerful book." Geoff Rotunno, The Boox Review http://www.thebooxreview.com  (publication suspended temporarily)

"Want to grasp what it means to market that masterpiece? This book tells you. There isn't much that isn't covered in this collection of author-to-author suggestions and advice of what has worked and what hasn't...For the author who needs some direction for marketing, this book is highly recommended." Carolyn R. Scheidies, Author's Choice Reviews Click "Non-Fiction" at http://come.to/bookreviews

"...these folks get to the core of how to get your book out there, published and recognized. From horror stories to cookbooks and a lot of material in between, these authors offer up a lot of sound advice." Bruce Von Stiers, BVS Reviews http://www.bvsreviews.com/bookaz.htm

"Book Marketing from A-Z is a must read for any author, no matter what stage they find their publishing career in...The wealth of knowledge found in this book is endless. The sense of understanding and motivating is priceless. Very highly recommended." Suzie Housley, MyShelf http://www.myshelf.com/writing/05/bookmarketingfromatoz.htm

"Many authors have contributions in several different publicity categories. Meeting them several times, as they write in their own words, means that we begin to know some of them as people. It makes the whole book rather like a mutual-interest chat...Book Marketing from A-Z is a friendly and useful reference work to keep for the long term." Joy Calderwood, Reviewer's Choice Reviews
http://www.reviewers-choice.com/book_marketing_from_a_z.htm 

"Even if you are fortunate enough to have your book published by a major publishing house, this doesn't mean they will automatically spend as much effort and money promoting your book as they will their Sue Graftons and John Grishams. This is where Francine Silverman's Book Marketing from A-Z comes in to help authors.....While Silverman's book is geared towards individual authors and their book promotion efforts, I think small publishers would also be well-advised to read it." Bernadette Geyer, editor berniE-zine
http://rantsravereviews.homestead.com

"This book is exactly what its title tells us it is: a guide to marketing your novel, non-fiction work, poetry book or whatever, presented in an A-Z format...It's a self-help manual and, as such, it contains lots and lots of information that could be of use to people publishing their own books." Chris Williams, Tregolwyn Book Reviews
http://tregolwyn.tripod.com/id166.html

"A gotta-have book for authors! This book is truly a gift to the literary world! A very wise investment." Larry James, Author/Speaker/Coach  http://www.AuthorsandSpeakersNetwork.com/larrysbookstore.html

"Whatever kind of book you are writing, this guide will certainly help you in finding appropriate ways to get your books into the hands of readers." Gerald England New Hope International Review On-Line
http://www.nhi.clara.net/bs0398.htm

" Book Marketing From A--Z contains a wealth of valuable information for authors, publishers, agents, and others engaged in the promotion of books." Robert B. Gentry and Mary Sue Koeppel, Write Corner Press
http://www.writecorner.com/reviews.htm1#FRANCINE

"This 400-page reference guide is a valuable addition to any writer's library. Book Marketing from A-Z is a must 'cover to cover' read for any writer who is serious and determined to get their book and work out there to the public." Lea Schizas. The Muse Book Reviews http://themusebookreviews.tripod.com/id5.html

"The biggest bite on the reality sandwich for a writer is that writing the story is just the beginning. Unless a writer chooses to enjoy the lifetime of Emily Dickinson and wait until he's dead to see most of his work published, m-m-marketing is a definite step into Hell. That's where Francine Silverman's book, BOOK MARKETING FROM A-Z, should/could/would be a big help. The book is neatly divided into clearly marked sections, covering all the subjects a writer really needs to familiarize himself with: from Advertising to Zero Promotion. (See it really does go from A-Z!)" Chris Wright, A Hellnotes Review http://www.hellnotes.com

Readers

"That's an excellent review your book received.....By now, I am well into reading it and find so much of value there. I'm sure it will be a big hit." Hugh Rosen, author

"Your new book looks great! The cover is very sharp. I've already read the first 28 pages, because I couldn't put it down. Fascinating information!" Lynda Pynaker, author

"Book Marketing from A - Z is excellent! I just received my copy today and I am honored to be part of it. There is so much information in it and you have organized it very well indeed." Mary Nyman, author

"Finished it last night. Wow! There's so much helpful information, I'm still worn out thinking about all the suggestions I'd like to implement. :-)" Betty Jo Tucker, author

"My copy arrived......and I've started poring through the wealth of info there...I will definitely recommend this book to my self-published author clients!" Toni M. Leland, author and executive editor of New Concord Press

"I received Book Marketing from A-Z this week. I've had time to read it only through page 19, but I've already found it helpful in marketing my nonfiction books." Arlene Evans, author

"Am really enjoying your book. Great job!" Marianne Berkes, children's book author

"It's one of the best books on marketing I've read in a long time - actually people talking about their books. I have really enjoyed it. It's sitting on my desk." John Weaver, on-line book publicist

"I love my copy of the book. It turned out great and really is chock-full of ideas. You are an inspiration." Eileen Pettycrew, author

"I got the book Saturday. It's almost overwhelming, there's so many good tips in there. I'll enjoy reading it for a long time to come!" Robyn Jackson, author

"I've received many ideas for promotion of my upcoming novel Dinner for Two from your book!" Arlene Evans, author

When children's book author Peg Kehret received "the exciting news" that her autobiography about contracting polio for ages 9-12 was to be featured in a new year-long exhibit at the Smithsonian Institution's National Museum of American History in Washington D.C., she reported: "I had just finished reading 'Book Marketing from A-Z' so I decided to send out a couple of press releases about this honor. The next Sunday's edition of The Tacoma News Tribune (Tacoma WA) featured my announcement under Literary News. Thanks for encouraging me to toot my own horn a bit."

"Your book is a 'goldmine' of information" Sandra McLeod Humphrey, children's book author

"BRAVO for your new book, a prodigious effort to say the least… it has some really helpful ideas and stories in it and I'm enjoying picking it up every day or so for random reads. Of course it's always nice to also see my name and contribution in print to share with friends and family." Hal Apiar, author

"I bought 'our' book...The marketing tips in your newest are really terrific, but I need to read it from the beginning. I was so excited to get some good new ideas that I just kind of jumped around from chapter to chapter. Nice job, and you really compiled a lot of info in a short period of time." Sandy Henry, author

"I bought and received A to Z, and, as usual, it is full of terrific stuff! I keep your book and Carolyn's book nearby!" Feather Schwartz, author

"It is wonderful and an excellent read. I am sure it will help a lot of aspiring writers." Lorraine Kember, author

"By the way, thanks to out-of-town company and a 92-year-old mother-in-law who lives next door, I've only been able to read A-Z in bits and pieces, so I love the way you have it set up and the information you've provided. Great job!" Marja McGraw, author

"I continue to enjoy YOUR BOOK! Wow - you really loaded it with some amazingly helpful information -- but I should not be surprised! " Cindy La Ferle, author

"I'm finding lots of useful advice in your book, Book Marketing from A-Z. I am in a position to encourage developing writers, and I regularly recommend both your book and newsletter to writers at every level. Many thanks for being a source of both information and encouragement to so many." Druzelle Cederquist, author

"Started reading your book today - 'Book Marketing from A-Z' - Good stuff! I look forward to creating a marketing plan before my book is done and implementing it!" Beth Davis, author-to-be

"I love your book! I read it most of today and will finish it tomorrow. It's FULL of things I needed! I've emailed other writing friends and told them to get it. It will be their loss if they don't." Joy DeKok, author

"I just wanted to let you know that I received your book and I think it is great.  I have already taken some initiative in the information and suggestions that I found in the book.  There is a wealth of information in
it and I appreciate the effort that it took to put together this impressive content and sources from others." Dennis AuBuchon, author
 

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